What is better than enticing someone to use your services by
giving out free laptops and having them connect to you directly to find out
what they might be missing.
According to reports, Google has started sending out free
laptops to Microsoft Azure partners in order to attract them to try out Google
Cloud.
It now turns out that Google is trying promote Google Cloud
with almost every Microsoft Azure partner which includes high-end resellers and
enterprises who use the services. Furthermore, it turns out that the effort is
not limited to just the United States, as some companies in Canada have
confirmed to receiving Chromebooks.
The packages include a free laptop along with testimonials
from Google Cloud customers like Spotify and Evernote in an effort to show
customers what they’re missing by not moving to Google’s services. And what’s
more, Google is trying to poach Microsoft partners by asking them to set a call
over Hangouts with a Google
Cloud representative in order to discuss the offering and to
get in touch directly.
“Transforming your business with Google Cloud is as easy as
having a conversation. We’ll send you a Chromebook to start our discussion,” a
label on the package reads.
It goes without saying that such an aggressive marketing
campaign is not affordable, with each Chromebook costing several hundred
dollars, but without a doubt, Google is thinking long term here. A deal with a
large enterprise could be worth millions of dollars, so by signing a single
customer could help Google cover the costs of the entire campaign if everything
goes right.
