BookMyShow has partnered with WhatsApp to make the social
media platform a confirmation channel for all its users. The move makes
BookMyShow the first Indian online ticketing brand to participate in the
WhatsApp business pilot. Under this arrangement, users who book tickets on
BookMyShow will now receive a message on WhatsApp with the confirmation text or
an M-ticket (mobile ticket) QR Code.
“At BookMyShow, we are constantly taking measures to enhance
our users’ experience on our platforms. Keeping up with their changing
preferences and habits, we decided to integrate BookMyShow with WhatsApp for
its pilot. WhatsApp has definitely become a preferred mode of communication for
millions of people in our country and we could identify tremendous value in
making it a default ticket confirmation channel. We have already started
rolling out this feature and over the course of next few weeks, we aim to scale
it to cover our entire user base,” Ravdeep Chawla, Head of Product, BookMyShow
said.
WhatsApp, which has over 1.3 billion monthly users, has already
confirmed that it will be testing its free business app for small companies.
The move is likely to help people to connect with businesses faster. The
Facebook-owned company recently announced that it will start showing verified
profiles for some businesses like banks, airlines, etc to customers in a move
to bring their services directly to the chat app.
“In the coming months, we’ll be testing new features that
aim to solve some of these challenges, and make it easier for people to
communicate with the businesses they want to reach on WhatsApp,” WhatsApp said
in a blog post.
